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Shuckin’ Shack Oyster Bar Franchise Opportunity in Florence, SC

Florence offers a promising opportunity for Shuckin’ Shack Oyster Bar to expand its footprint in South Carolina. As a growing city with a strong regional presence, Florence combines a stable local population with a vibrant economy and cultural identity. Its proximity to the coast and appreciation for seafood make it an ideal market for Shuckin’ Shack’s casual, coastal dining experience. Additionally, Florence’s strategic location along I-95 ensures access to both local residents and travelers.

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Why Florence is a good choice to open your franchise

Population Growth

Florence has a 2024 population of 40,779, growing at an annual rate of 0.42% since the 2020 Census. The surrounding Florence County has a larger population of 137,688.

Income Levels

Median household income is $56,031 (2022), with households led by individuals aged 25–44 reporting the highest median income at $70,149. Average household income is $80,687.

Healthcare &
Industry Hub

Florence is home to major employers such as McLeod Health and MUSC Health Florence Medical Center, creating economic stability.

Tourism and Retail

Its location along I-95 attracts travelers who contribute to the local economy through retail and dining.

Employment

Unemployment rates are relatively low at 4.5% in late 2024.

Cost of Living

Florence offers an affordable cost of living compared to national averages, increasing disposable income for dining out.

Seafood Demand

Florence’s proximity to South Carolina’s coast fosters a strong appreciation for seafood dining.

Market Trends

Younger consumers (Millennials and Gen Z) are driving demand for fresh, sustainable seafood options.

Limited Competition

The top-rated seafood markets in Florence cater primarily to home cooking rather than dining out.

Community Events

Local events and festivals provide opportunities for community engagement and brand visibility.

Five Strategic Advantages for Shuckin’ Shack

Proven Brand Awareness Nearby

Shuckin’ Shack already has successful locations in North Carolina and South Carolina that can serve as validation points for franchise candidates and eager customers.

Tourist Appeal

Travelers along I-95 represent a significant customer base seeking casual dining experiences.

Local Seafood Culture

Florence residents value fresh seafood but lack casual dining options that emphasize quality and sustainability.

Community Engagement Opportunities

Participation in local events or partnerships with regional institutions like McLeod Health can enhance brand loyalty.

Social Media Potential

Shuckin’ Shack’s visually appealing dishes are well-suited for marketing campaigns targeting younger demographics.

"The biggest surprise was the success we’ve had"
— Bev & Jason Simas, Surf City, NC franchisees

Ready to Learn More About Becoming a Shuckin' Shack Oyster Bar Owner?

Florence represents an attractive market for Shuckin’ Shack Oyster Bar due to its growing population, economic stability, and appreciation for seafood culture. The city offers a unique blend of local residents seeking fresh dining options and travelers passing through on I-95. By leveraging its established brand identity (with Shuckin’ Shack locations already established in Greenville, Summerville, West Ashley, Easley, and coming soon to Columbia) and focusing on active community engagement, Shuckin’ Shack can position itself as a premier destination for casual seafood dining in the region while delivering strong returns on investment.

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