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Shuckin’ Shack Oyster Bar
Restaurant Opportunity in Greenville, NC

Greenville is the heart of eastern North Carolina—a growing city full of energy, young people, and excitement. With big hospitals, ECU, and lots of new businesses, the local economy is booming.

Greenville is also close to the coast, so locals know and love fresh seafood. The city’s food scene is taking off, making now the perfect time for a fun, laid-back seafood joint like Shuckin’ Shack Oyster Bar.

If you’re looking for a great place to start or grow a business, Greenville has everything you need: a lively community, strong demand for new restaurants, and a reputation as a great place to live and work. Shuckin’ Shack could be the next big thing here —Are you Shuckin’ ready to be a part of it?

We will email our 2025 Strategic Partner Kit within the hour!

Complete the form below to show your interest in bringing one of the hottest restaurant concepts in the nation to Pitt County!

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Why Greenville is a good choice to open your franchise

Population Growth

Greenville has a 2024 population of 90,856, growing at an annual rate of 0.89%, with projections reaching 91,564 by 2025.

Income Levels

Median household income is $50,564. Average household income is $70,616

Healthcare &
Education Hub

Home to East Carolina University (ECU) and Vidant Medical Center, Greenville attracts students, professionals, and visitors year-round.

Economic Growth

Greenville led North Carolina metros with a 12.5% annual appreciation in property values in 2024, reflecting strong economic momentum.

Employment

Major industries include healthcare (17,734 jobs), education (10,588 jobs), and retail trade (10,018 jobs).

Cost of Living

Greenville’s cost of living is 14.1% below the national average, making it an affordable yet thriving market

Seafood Demand

Seafood ranks as the fifth most common restaurant cuisine in Greenville, with 26 establishments currently serving this category. This indicates demand but leaves room for differentiation with the Shuckin’ Shack Oyster Bar’s unique coastal dining experience.

Youthful Dining Culture

ECU’s student population contributes to a dynamic food scene with high demand for casual and social dining experiences.

Coastal Proximity

Located near North Carolina’s coast, Greenville has strong ties to seafood culture, aligning well with Shuckin’ Shack’s brand identity.

Tourism and Events

The city hosts various cultural events and sports activities that attract both locals and visitors.

With 15 Shuckin' Shack Restaurants Already Open in the Carolinas, We Need to Put Greenville, NC On The Map!

Five Strategic Advantages for Shuckin’ Shack

Authentic Coastal Experience

Greenville’s proximity to the coast enhances the appeal of Shuckin’ Shack’s fresh seafood offerings.

Youthful Demographic Fit

The young median age aligns perfectly with the brand’s laid-back atmosphere.

Limited Direct Competition

While seafood is popular in Greenville, there are few restaurants offering the same combination of quality food and coastal casual ambiance.

Community Engagement Opportunities

Partnerships with ECU or local events could enhance brand visibility and loyalty.

Social Media Appeal

Shuckin’ Shack’s visually appealing dishes are well-suited for marketing to Greenville’s tech-savvy younger residents.

"The biggest surprise was the success we’ve had"
— Bev & Jason Simas, Surf City, NC franchisees

Ready to Learn More About Becoming a Shuckin' Shack Oyster Bar Owner?

Greenville presents an exciting opportunity for Shuckin’ Shack Oyster Bar to establish itself as a go-to seafood destination in eastern North Carolina. Its youthful population, economic growth, coastal culture, and evolving culinary landscape provide fertile ground for success. With 10 North Carolina Shuckin’ Shacks already open for business in cities like Raleigh, Wilmington, Rocky Mount, Surf City, Durham and Carolina Beach, a Greenville location might benefit greatly from existing brand recognition for “The Shack”.   By leveraging its unique brand identity and focusing on community engagement, Shuckin’ Shack Oyster Bar could thrive in this growing market while delivering strong returns on investment.

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