THE INVESTMENT

READY TO GET SHUCKIN’ SERIOUS?
Here’s WhAT It Costs AND WhAT It’s Worth.

We believe you deserve the real numbers before you ever fill out a form. No hoops. No smoke and mirrors. Just a transparent look at what it takes to open a Shuckin’ Shack and what you can expect in return.

FROM OUR CEO

Jonathan Breaks Down the Investment.

There are three categories of investment in a Shuckin’ Shack franchise. Watch CEO Jonathan Weathington walk you through each one then see the full numbers below.

WHAT TO EXPECT

The Full Investment Picture.

Real oysters.
Real people.
Real opportunity.

Initial Franchise Fee *

$45,000

Total Investment (Low) *

$500,000

Total Investment (High) *

$1,500,000

Min. Liquid Capital

$350,000

Min. Net Worth

$1,000,000

Royalty Fee **

3.5% → 5.5%

Marketing Fund **

1.5% of sales

Avg Unit Volume ***

$1,650,000+*

*As reported in the 2026 Shuckin Shack Franchise Disclosure Document for locations with at least 2,000 square feet and open 7 days per week for lunch and dinner.  Please review the full FDD with a franchise attorney before making any investment decision. An offer to sell a franchise can only be made with a Franchise Disclosure Document.

**As reported in Item 6 of our FDD. 3.5% of gross sales for the first calendar year. 4.5% of gross sales for the second calendar year. 5.5% of gross sales for the third and each subsequent calendar year. Brand Development Fund can increase up to 2.5% of gross sales. It is currently set at 1.5% of gross sales. Individual results may vary and are not guaranteed. Please review the full FDD with a franchise attorney before making any investment decision.

***As reported in Item 19 of our FDD. Individual results may vary and are not guaranteed. Please review the full FDD with a franchise attorney before making any investment decision.

DISCLAIMER:

This information is for general illustration purposes only and is not an offer to sell a franchise. Offers are made only by Franchise Disclosure Document (FDD). Results may vary. This is not a guarantee of earnings.

WHERE YOUR INVESTMENT GOES

Three Categories. One Clear Picture.

Category 1 — Build-Out & Setup

Real estate, construction, equipment, furniture, fixtures, and signage. Everything it takes to build your Shuckin’ Shack from the ground up.

Category 2 — Pre-Opening

Working capital, initial inventory, pre-opening marketing, and training fees. Getting you ready before the first guest walks through the door.

Category 3 — Ongoing Fees

Royalties, marketing fund contributions, and what you get in return — full corporate support, marketing assets, and a proven operational system.

The Return

What Does $1.65M+ in Avg Unit Volume Actually Mean?

It means this concept works. Not just in coastal towns. Not just in tourist markets. Across our system, Shuckin’ Shack franchise partners are building real businesses in real communities.

The seafood restaurant industry is a $370 billion category. Oyster bars and coastal-concept casual dining is one of the fastest-growing segments in that space. And right now, there’s no dominant national franchise brand owning it.

That’s where you come in.

FINANCING YOUR SHUCKIN’ SHACK

You Don’t Have to Figure Out Financing Alone.

We work with preferred SBA lenders and financing partners to help qualified candidates explore funding options. Shuckin’ Shack is included on the SBA franchise registry, and many of our franchisees have used SBA 7(a) loans and conventional financing to fund their opening.

VETERAN DISCOUNT
Honorably discharged veterans receive a 10% discount off the Initial Franchise Fee.

Got Questions About Our Numbers?

Let’s Talk.

Our franchise development team can walk you through the investment in detail and help you figure out if this makes sense for your market.

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