Myrtle Beach represents an ideal opportunity for the Shuckin’ Shack Oyster Bar franchise to expand further into South Carolina. As a renowned tourist destination with a growing population, Myrtle Beach offers a unique blend of local and visitor demand for seafood dining. The city’s strong tourism-based economy, vibrant culinary scene, and coastal identity align perfectly with Shuckin’ Shack’s casual seafood dining concept.
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The Myrtle Beach DMA has a 2024 population of 414,433, growing at an annual rate of 3.13%. The city of Myrtle Beach has experienced a significant population increase of 13.8% since the 2020 Census.
Median household income is $53,679. Average household income is $80,513
Myrtle Beach attracts over 14 million visitors annually, contributing significantly to its economy through hospitality, retail, and dining sectors.
Major industries include accommodation and food services ($1.2 billion in sales) and retail trade ($2.6 billion in sales), underscoring the city’s reliance on consumer-driven sectors.
Unemployment rates fluctuate seasonally due to tourism but remain relatively low at 4.8% as of late 2024.
Myrtle Beach is synonymous with seafood, with nearby Murrells Inlet known as the “Seafood Capital of South Carolina.” Despite this, there is room for differentiation with Shuckin’ Shack’s unique casual dining experience.
The area features a mix of traditional seafood establishments and newer concepts like Dirty Don’s Oyster Bar and Hippie Hen House. However, few offer the laid-back coastal vibe that defines Shuckin’ Shack.
Events like the “I Love Seafood Fest” highlight the city’s strong seafood culture and provide opportunities for local engagement and brand visibility.
As a coastal city, Myrtle Beach has a deep-rooted connection to seafood culture, making it an ideal market for Shuckin’ Shack’s fresh offerings.
The city attracts retirees and families looking for casual dining options that cater to diverse tastes.
Myrtle Beach’s high tourist volume ensures a steady stream of potential customers year-round.
The franchise’s focus on fresh seafood aligns perfectly with the city’s coastal identity.
While seafood is abundant in Myrtle Beach, few restaurants combine high-quality offerings with a casual atmosphere like Shuckin’ Shack Oyster Bars.
Participation in events like local seafood festivals can help establish brand recognition and loyalty.
The visually appealing dishes and relaxed ambiance are well-suited for marketing to both locals and tourists on social platforms.
Myrtle Beach offers another exceptional opportunity for Shuckin’ Shack Oyster Bar to thrive in a dynamic South Carolina market. With Shuckin’ Shack’s already established in Greenville, Summerville, West Ashley, Easley, and coming soon to Columbia, a Myrtle Beach or Conway restaurant location is very likely to benefit from existing brand recognition that “The Shack” has established over it’s 17 years in the restaurant / bar business. Its strong tourism-driven economy, coastal culture, and vibrant culinary scene make the Myrtle Beach/Conway, SC area an ideal location for franchise expansion. By leveraging its unique brand identity, coastal vibe and focusing on both “locals” and visitors, Shuckin’ Shack can establish itself as a must-visit destination while delivering strong returns on investment.