The Fast Casual Restaurant Industry And Franchise
The Fast Casual Restaurant Industry And Franchise
Break Into The Market
Fast-casual franchise restaurants sit between the more traditional full-service restaurants and your typical fast food places you probably visit while on a road trip. Fast casual restaurants have the best of both worlds: The comfort of dining coupled with the convenience of fast-food takeout. Unlike fast food places, however, the fast casual restaurants prepare the food onsite and are considered to be of a higher quality. The food is typically either locally sourced or a selection of healthy eating options.
A fast casual franchise like Shuckin’ Shack Oyster Bar is an excellent option for those looking to break into the market. Before making the leap, however, consider the following points.
First, Let’s Look at the Numbers
Fast casual franchises have seen steady growth in market share when compared to full-service dine-in establishments and fast food establishments. While the market is only less than 10%, it has seen an incredible growth rate over the past 20 years – an astounding growth of over 500%! Who and what’s driving this growth?
Quality and Price
One of the key differences between fast food and fine dining establishments are the price points and quality of food. There are plenty of people who’d rather eat at a fast-food place just because of the price, but with the fast-casual restaurant industry you have fast food prices with fine dining food quality.
For just a handful more, you get better quality food without spending fine dining quality prices — not a bad tradeoff.
The People Fueling the Success
Fast casual generally targets the lunch crowd, since it’s quick, easy and filling. The main demographic that eats from fast-casual restaurants are around the age of 35-45. There’s a decent size crowd of consumers that are looking for healthier options, and 66% of recently surveyed consumers say they are eating more diverse cuisine options than ever before. Almost 70% report they are more likely to eat at a restaurant offering locally sourced food.
Consider market facts you may want to consider before sticking to one fast-casual franchise over another.
The Kind of Food
Different kinds of food will have different kinds of success within the fast-casual restaurant industry. There are a lot of franchises with similar offerings — and there are more niche ones. In 2015, fast-casual pizza franchises were in style, with sales expanding a total of 36%. Then there are franchises with a niche focus such as BBQ, seafood or ones with a specific ethnic focus that grew 17%.
When you’re looking to have a career in the fast-casual restaurant industry, there are three things to keep in mind: what kind of food are you going to serve, who are you going to serve it to, and how good is the food you’re serving. Remember, the importance of good food is paramount to the success of a restaurant, fast-casual or otherwise. You want a menu that is appetizing, relevant and of good-to-excellent quality that will keep customers coming back for more. Shuckin’ Shack Oyster Bar meets all this criteria.
Benefits of Franchising in the Fast-Casual Industry
One key benefit of franchising in the fast-casual industry is convenience, both for the consumer and the Franchise Owner. For customers, the food is prepared quickly and can easily be taken out to enjoy at home. For Owners, the convenience is going into a franchise where the business model is set up, the marketing is ready to go, and the franchise has built-in support to help you on your path to success.
Not only are you reaping the benefits of convenience, but you’re also getting into an industry that is growing at a faster rate than ever before – even with the COVID-19 pandemic. This growth means huge financial gains for your business.
Seafood Franchise Opportunity
One of the growing fast-casual franchise opportunities is Shuckin’ Shack Oyster Bar.
Shuckin’ Shack Oyster Bar is a seafood-focused fast-casual restaurant franchise opportunity with incredible potential for growth in a lucrative market. This could be the franchise for you to build an amazing career in the fast-paced, yet laid-back fast-casual industry. We’re not like any other seafood joint in town — because when’s the last time you saw an oyster franchise?
Why not be the first Shuckin’ Shack Oyster Bar in your community? Being the first or the only one means you get dibs on the market. Any competitor wouldn’t be able to compete with you — or us! Our franchise provides great economics, sustainably-sourced seafood, and just a great shuckin’ good time. If you think you’re the right fit for the fast-casual industry and the right fit for Shuckin’ Shack Oyster Bar, contact us today!
