Invest in Yourself & Oysters with Shuckin’ Shack
Corporate burnout has been around seemingly forever. We’ve all experienced it at one point or another. Those never-ending meetings, offices filled with wall-to-wall cubicles — looking at you, Initech — clueless, bosses, and, the worst of all, downsizing. But rarely do any of us do anything about it. Rarely do people throw their “safe” corporate jobs out the window and strike out on their own to forge a new career path.
However, if you’re someone who feels like telling your boss to shove it, you got some extra savings, and you’re willing to bet on yourself, think about buying a franchise. More specifically, a Shuckin’ Shack Oyster Bar seafood franchise.
Founded in 2007, Shuckin’ Shack is a sustainability-sourced seafood restaurant serving the freshest shellfish from the deep blue sea. Two friends, Matt Piccinin and Sean Cook, were fed up with not having a local oyster bar in town, so they decided to start their own. Their plans led to a 900-square-foot monument to domestic seafood, cold beer, and laid-back fun for the locals who would flock to it upon opening. Matt and Sean’s simple idea has since evolved into a sustainably sourced seafood and bar franchise concept that has grown every year since its inception.
After realizing the success of their business model and the scalability of Shuckin’ Shack, Matt and Sean decided that franchising would allow them to expand well beyond the Carolina Coast.
There are now 17 seafood franchise units open, with nine more in development. Will you be joining the Shuckin’ family next?
What recession?
Recession is a scary word; hearing about one possibly coming soon would normally scare people away from starting a business, but restaurants are different. According to an article in 1851 Franchise, “Recessions have historically initiated scaling for emerging franchises.” Whether or not we’re heading for one, people like to go out for a meal and be around like-minded people that want to let their hair down and knock back a few cold drinks. That’s why Shuckin’ Shack Oyster Bar & Grill is the perfect establishment to invest in. Especially, if there isn’t a neighborhood seafood joint in your area.
Still trying to figure out if it’s worth it? The leadership team at the Shuckin’ Shack bar and grill franchise is ready to show why this brand is one people routinely return to for good vibes, cold beer, and fresh food.
“We survived the pandemic by the consumer making the right decision, and we will do the same again. We’re hitting hard on the point of treating everybody right when they come in and capitalizing on every visit to ensure that we have a dedicated customer base,” said Jonathan Weathington, CEO of Shuckin’ Shack.
“But what if people don’t come to eat only to drink?”
No problem! Part of their business plan is for exactly that. “Within the last six months, we are emphasizing bar sales more. I’ve always advocated that the bar drives the food business,” Bill Bartlett, the company’s chief operating officer, told 1851 Franchise. “It’s the focal point of our restaurants. If we focus on elevating the bar experience, it will invigorate every part of a Shuckin’ Shack visit.”
From the same article, “Creating a community through a bar atmosphere is really critical to what we’re doing,” said Jonathan Weathington, Shuckin’ Shack’s CEO. “There is a reason the bar is near the front door in almost every location. We do that intentionally because we want people to have that community feeling where you walk in, see people and sit down.”
Going forward
We can’t think of a better time to bet on yourself and create something—with a lack of national competition and a little help from your friends at Shuckin’. Send us an email about becoming a prospective Franchise Owner, and we’ll show you what your future can look like.