The Seafood Restaurant Industry
When you think “seafood restaurant industry”, a picture of high-end dining complete with white tablecloths and fancy plates might come to mind. For years, good seafood has come with the belief that it is only available for high prices and with long wait times.
In today’s seafood restaurant industry, that’s no longer the case. Casual dining establishments like Shuckin’ Shack are taking the desire for good, high quality seafood with the approachable fast-dining approach and attitude.
Casual dining restaurants have a more laid back atmosphere than high end dining, but provide patrons with seated service and a full waiting staff. Shuckin’ Shack gives seafood a modern spin by offering it in an environment that is fun, accessible — and delicious.
The casual dining industry is a booming sector, and a seafood restaurant franchise like Shuckin’ Shack is an excellent option for those looking to break into the market.
Seafood restaurant industry by the numbers
While the seafood restaurant industry has always had a strong following, the recent COVID-19 pandemic has turned many Americans toward healthier eating habits. Part of many healthier diets include seafood, and as such, the seafood industry is experiencing a recent growth spurt that is expected to continue for many years. For the majority of healthy eaters, it isn’t a fad but a lifestyle that they’ll follow their entire lives.
The seafood industry itself is worth more than $102 billion worldwide, and it relies heavily on the restaurant industry. According to surveys, most people prefer to go to a restaurant for their seafood instead of cooking it themselves.
With lockdowns forcing many restaurants to pause or end service, the return to these restaurants as things begin to stabilize has been high. Shuckin’ Shack is a seafood restaurant franchise that offers seafood not just in a casual dining environment, but keeps the “special occasion” feeling that a night out for seafood often brings.
As the seafood industry begins to bounce back — both as a special occasion meal and for those seeking healthier options — casual dining establishments like Shuckin’ Shack are in a prime position to see growth and success for the following reasons:
Quality and Price
One of the key differences between fast food and fine dining establishments are the price points and quality of food. There are plenty of people who’d rather eat at a fast-food place just because of the price, but with the fast-casual restaurant industry you have fast food prices with fine dining food quality.
For just a handful more, you get better quality food without spending fine dining quality prices — not a bad tradeoff, especially for a seafood restaurant franchise.
The People Fueling the Success
Casual dining generally targets the lunch and dinner crowd, since it’s quick, easy and filling. The main demographic that eats from casual dining restaurants are around the age of 20-35. There’s a decent size crowd of consumers that are looking for healthier options, and 66% of recently surveyed consumers say they are eating more diverse cuisine options than ever before. Almost 70% report they are more likely to eat at a restaurant offering locally sourced food.
Consider market facts you may want to consider before sticking to one casual dining or seafood restaurant franchise over another.
The Kind of Food
Many cuisines have seen success in the casual dining industry. From Italian to Asian, patrons enjoy the more laid back environments that still offer full service and high-quality ingredients. Seafood restaurant franchises are a natural success for casual dining because they offer a typically high-end cuisine in a fun setting and for a more accessible price point.
When you’re looking to have a career in the casual dining or seafood restaurant industry, there are three things to keep in mind: what kind of food are you going to serve, who are you going to serve it to, and how good is the food you’re serving. Remember, the importance of good food is paramount to the success of a restaurant, casual dining, fine dining or otherwise. You want a menu that is appetizing, relevant and of good-to-excellent quality that will keep customers coming back for more. Shuckin’ Shack meets all this criteria.
Benefits of Franchising in the Fast-Casual Industry
One key benefit of franchising in the seafood restaurant industry is convenience, both for the consumer and the Franchise Owner. For customers, the food is prepared quickly and can easily be taken out to enjoy at home. For Owners, the convenience is going into a franchise where the business model is set up, the marketing is ready to go, and the franchise has built-in support to help you on your path to success.
Not only are you reaping the benefits of convenience, but you’re also getting into an industry that is growing at a faster rate than ever before – even with the COVID-19 pandemic. This growth means huge financial gains for your business.
Seafood restaurant Franchise Opportunity
One of the growing seafood franchise industry opportunities is Shuckin’ Shack Oyster Bar.
Shuckin’ Shack is a seafood-focused casual dining restaurant franchise opportunity with incredible potential for growth in a lucrative market. This could be the franchise for you to build an amazing career in the fast-paced, yet laid-back casual dining industry. We’re not like any other seafood joint in town — because when’s the last time you saw an oyster franchise?
Why not be the first Shuckin’ Shack in your community? Being the first or only one means you get dibs on the market. Any competitor wouldn’t be able to compete with you — or us! Our franchise provides great economics, sustainably-sourced seafood, and just a great shuckin’ good time. If you think you’re the right fit for the fast-casual industry and the right fit for Shuckin’ Shack, contact us today!